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	<title>Utility (economic) - Revision history</title>
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	<updated>2026-10-08T14:42:19Z</updated>
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		<updated>2026-07-02T20:55:29Z</updated>

		<summary type="html">&lt;p&gt;1 revision imported&lt;/p&gt;
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				&lt;td colspan=&quot;1&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;Revision as of 20:55, 2 July 2026&lt;/td&gt;
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		<author><name>Jmdonev</name></author>
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		<title>energy&gt;Jmdonev at 18:25, 25 June 2026</title>
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		<updated>2026-06-25T18:25:25Z</updated>

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				&lt;td colspan=&quot;2&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;Revision as of 18:25, 25 June 2026&lt;/td&gt;
				&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot; id=&quot;mw-diff-left-l1&quot;&gt;Line 1:&lt;/td&gt;
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&lt;tr&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;−&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;[[Category:Done &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;2016&lt;/del&gt;-&lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;04&lt;/del&gt;-&lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;30&lt;/del&gt;]]  &lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;[[Category:Done &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;2026&lt;/ins&gt;-&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;07&lt;/ins&gt;-&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;01&lt;/ins&gt;]]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;−&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&amp;lt;onlyinclude&amp;gt;&#039;&#039;&#039;Utility&#039;&#039;&#039; essentially refers to the welfare of an individual, it is a measure of the level &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&quot;happiness&quot; or &lt;/del&gt;&quot;satisfaction&quot; with a certain good or bundle of goods. The concept of utility is based on the assumption that a rational &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;person &lt;/del&gt;will seek to maximize their utility &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;or happiness&lt;/del&gt;.&amp;lt;/onlyinclude&amp;gt;&amp;lt;ref&amp;gt;J.Black, N. Hashimzade, and G. Myles. (2009) &quot;Utility.&quot; [Online], Available: http://www.oxfordreference.com/view/10.1093/acref/9780199237043.001.0001/acref-9780199237043-e-3278?rskey=VrzlGL&amp;amp;result=1, 2009 [May 22, 2016]&amp;lt;/ref&amp;gt; Utility measures how satisfied one is, it is comprised of an endless number of factors &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;and &lt;/del&gt;some which cannot necessarily be quantified such as a level of enjoyment from an activity. Utility &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;essentially &lt;/del&gt;measures &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;ones preferences and how they satisfied they are with the current set of &lt;/del&gt;preferences &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;or the current &#039;&#039;&#039;bundle&#039;&#039;&#039;&lt;/del&gt;.  &lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&amp;lt;onlyinclude&amp;gt;&#039;&#039;&#039;Utility&#039;&#039;&#039; essentially refers to the welfare of an individual, it is a measure of the level &quot;satisfaction&quot; with a certain good or bundle of goods. The concept of utility is based on the assumption that a &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&quot;&lt;/ins&gt;rational &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;individual&quot; &lt;/ins&gt;will seek to maximize their utility.&amp;lt;/onlyinclude&amp;gt;&amp;lt;ref&amp;gt;J.Black, N. Hashimzade, and G. Myles. (2009) &quot;Utility.&quot; [Online], Available: http://www.oxfordreference.com/view/10.1093/acref/9780199237043.001.0001/acref-9780199237043-e-3278?rskey=VrzlGL&amp;amp;result=1, 2009 [May 22, 2016]&amp;lt;/ref&amp;gt; Utility measures how satisfied one is, it is comprised of an endless number of factors&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;; &lt;/ins&gt;some which cannot necessarily be quantified&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;, &lt;/ins&gt;such as&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;, &lt;/ins&gt;a level of enjoyment from an activity. Utility &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;basically &lt;/ins&gt;measures &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;one&#039;s &lt;/ins&gt;preferences.  &lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;−&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;The concept of utility can be compared to how useful something is, &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;a family &lt;/del&gt;of &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;6 might choose to purchase &lt;/del&gt;a &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;minivan as opposed &lt;/del&gt;to &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;a car as it is &lt;/del&gt;more &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&quot;useful&quot; to them because &lt;/del&gt;of &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;the large space within the vehicle&lt;/del&gt;. &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;When comparing one minivan &lt;/del&gt;to &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;another there are more subtle reasons why &lt;/del&gt;the &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;family might find one model more useful than &lt;/del&gt;the &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;other&lt;/del&gt;, &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;maybe it is heated seats or a certain type &lt;/del&gt;of &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;stereo&lt;/del&gt;.&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;The concept of utility is used to simplify the assumptions made about consumers, because everybody has different preferences and it is impossible to measure how useful a good is to each unique individual. Determining how much utility a good or service yields to a person helps to determine how the [[demand]] is affected in a [[market]]. Essentially, why a person wants a good or service. &lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;=== Reliability ===&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;[[File:Issac St Claude Bywater Power Line Workers.jpg|thumb|Figure 1. Workers restoring electricity after a hurricane in New Orleans, Louisiana.&amp;lt;ref&amp;gt;Wikimedia Commons (2012). (Accessed June 9, 2026). &#039;&#039;Issac St Claude Bywater Power Line Workers&#039;&#039; [Online]. Available: https://commons.wikimedia.org/wiki/File:Issac_St_Claude_Bywater_Power_Line_Workers.JPG&amp;lt;/ref&amp;gt;]]&lt;/ins&gt;The concept of utility can be compared to how useful something is, &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;and the &#039;&#039;reliability of [[electricity]]&#039;&#039; impacts the usability &lt;/ins&gt;of &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;many services. Reliable electricity provides &lt;/ins&gt;a &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;consistent ability &lt;/ins&gt;to &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;heat homes, run hospitals, use the internet, and &lt;/ins&gt;more&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;. Unreliable electricity causes dramatic drops in utility.&amp;lt;ref&amp;gt;U.S. Department &lt;/ins&gt;of &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;Energy (2013). (Accessed June 9, 2026)&lt;/ins&gt;. &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&#039;&#039;Economic Benefits of Increasing Electric Grid Resilience &lt;/ins&gt;to &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;Weather Outages&#039;&#039; [Online]. Available: https://www.energy.gov/sites/prod/files/2013/08/f2/Grid%20Resiliency%20Report_FINAL.pdf&amp;lt;/ref&amp;gt; For example, a fridge can only provide utility if &lt;/ins&gt;the &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;electricity powering it is continuous, if not &lt;/ins&gt;the &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;food will spoil. Individuals derive utility from energy services&lt;/ins&gt;, &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;and reliability increases the expected utility &lt;/ins&gt;of &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;consumption&lt;/ins&gt;.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;−&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;The &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;concept &lt;/del&gt;of &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;utility is used &lt;/del&gt;to &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;simplify the assumptions made about consumers&lt;/del&gt;, &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;because everybody has different preferences it is impossible to measure how useful a good is to each individual. Determining how much utility a good or service yields to a person helps to determine how the &lt;/del&gt;[[&lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;demand&lt;/del&gt;]] &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;is affected in a &lt;/del&gt;[[&lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;market&lt;/del&gt;]], &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;essentially&lt;/del&gt;, &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;why &lt;/del&gt;a &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;person wants &lt;/del&gt;a &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;good or service&lt;/del&gt;.&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;Utility is affected by risk and uncertainty. &lt;/ins&gt;The &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;risk &lt;/ins&gt;of &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;power shortages or price spikes due &lt;/ins&gt;to &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;geopolitical risks&lt;/ins&gt;, [[&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;supply&lt;/ins&gt;]] &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;chain disruptions, or &lt;/ins&gt;[[&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;extreme weather events&lt;/ins&gt;]] &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;cause reduced utility of energy services.&amp;lt;ref&amp;gt;IEA (2026). (Accessed June 9&lt;/ins&gt;, &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;2026). &#039;&#039;Energy Security: Reliable, affordable access to all fuels and energy sources&#039;&#039; [Online]. Available: https://www.iea.org/topics/energy-security&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;Deloitte Research Center for Energy &amp;amp; Industrials (2025). (Accessed June 9&lt;/ins&gt;, &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;2026). &#039;&#039;How power and utility companies can proactively manage risks in &lt;/ins&gt;a &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;new era of uncertainty&#039;&#039; [Online]. Available: https://www.deloitte.com/us/en/insights/industry/power-and-utilities/enterprise-risk-management-for-utilities.html&amp;lt;/ref&amp;gt; Figure 1 shows how &lt;/ins&gt;a &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;hurricane can close down power lines&lt;/ins&gt;.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;−&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;===&lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;Marginal Utility&lt;/del&gt;===&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;=== &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;Externalities &lt;/ins&gt;===&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;−&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;This refers to &lt;/del&gt;the &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;additional unit &lt;/del&gt;of utility &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;brought by &lt;/del&gt;the &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;consumption &lt;/del&gt;of &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;an additional unit of a good or service&lt;/del&gt;.&amp;lt;ref&amp;gt;&lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;A&lt;/del&gt;. &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;Goolsbee&lt;/del&gt;, &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;S. Levitt and C. Syverson&lt;/del&gt;. &#039;&#039;&lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;Microeconomics&lt;/del&gt;&#039;&#039;. &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;New York&lt;/del&gt;: &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;Worth Publishers, 2013,pp&lt;/del&gt;. &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;114&lt;/del&gt;.&amp;lt;/ref&amp;gt; &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;This is particularly important when examining the behavior and preferences of a consumer, for &lt;/del&gt;example, &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;the more a good is consumed&lt;/del&gt;, &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;the less utility &lt;/del&gt;it &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;yields. This effect is known as &#039;&#039;&#039;diminishing marginal &lt;/del&gt;utility&lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&#039;&#039;&#039;&lt;/del&gt;.  &lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;Pollution is an [[externality]] that results in negative utility. [[Air pollution]], [[Greenhouse gas|greenhouse gases]], and water contamination create negative utility: health impacts, agricultural productivity, property damage, and generally environmental change.&amp;lt;ref&amp;gt;Sustainability Directory (2025). (Accessed June 9, 2026). &#039;&#039;How Are the “Negative Externality” Costs of Fossil Fuels Calculated?&#039;&#039; [Online]. Available: https://energy.sustainability-directory.com/learn/how-are-&lt;/ins&gt;the&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;-negative-externality-costs-&lt;/ins&gt;of&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;-fossil-fuels-calculated/&amp;lt;/ref&amp;gt; These harmful side effects are negative externalities that reduce social &lt;/ins&gt;utility&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;, known as &lt;/ins&gt;the &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;Social Cost &lt;/ins&gt;of &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;Carbon (SCC)&lt;/ins&gt;.&amp;lt;ref&amp;gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;Stanford Report (2021)&lt;/ins&gt;. &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;(Accessed June 9&lt;/ins&gt;, &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;2026)&lt;/ins&gt;. &#039;&#039;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;Stanford explainer: Social cost of carbon&lt;/ins&gt;&#039;&#039; &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;[Online]&lt;/ins&gt;. &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;Available: https&lt;/ins&gt;:&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;//news&lt;/ins&gt;.&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;stanford&lt;/ins&gt;.&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;edu/stories/2021/06/professors-explain-social-cost-carbon&lt;/ins&gt;&amp;lt;/ref&amp;gt; &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;For &lt;/ins&gt;example, &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;while cheap coal power grants lower electricity bills (positive utility)&lt;/ins&gt;, it &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;also worsens health and lowers quality of life (negative &lt;/ins&gt;utility&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;)&lt;/ins&gt;.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;−&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;For example&lt;/del&gt;, &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;if &lt;/del&gt;a &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;single person buys a car then they are able to get around the city quickly &lt;/del&gt;and &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;efficiently&lt;/del&gt;, &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;saving them time&lt;/del&gt;. &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;If &lt;/del&gt;that &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;same person buys a second car &lt;/del&gt;of &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;a similar model&lt;/del&gt;, &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;it has less utility &lt;/del&gt;or &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;usefulness to that person because they can only drive one car &lt;/del&gt;at &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;a time and can&lt;/del&gt;&#039;&lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;t &lt;/del&gt;use it &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;for a different purpose&lt;/del&gt;.&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;=== [[Cost]] ===&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;The consumer&#039;s choice depends on what they can &#039;&#039;afford&#039;&#039;&lt;/ins&gt;, &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;known as &lt;/ins&gt;a &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;budget constraint. Money that an individual spends on one good is not available for other goods &lt;/ins&gt;and &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;services.&amp;lt;ref&amp;gt;Oregon State University (2026). (Accessed June 9&lt;/ins&gt;, &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;2026). &#039;&#039;Budget Constraints&#039;&#039; [Online]. Available: https://open.oregonstate&lt;/ins&gt;.&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;education/intermediatemicroeconomics/chapter/module-3/&amp;lt;/ref&amp;gt; This means &lt;/ins&gt;that &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;spending more money on your electricity bill results in less available money for everything else, effectively reducing the purchasing power &lt;/ins&gt;of &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;the consumer. This forces the individual to decide on &#039;&#039;tradeoffs&#039;&#039; (reallocating their spending).&amp;lt;ref&amp;gt;OpenStax (2025). (Accessed June 9, 2026). &#039;&#039;6.2: How Changes in Income and Prices Affect Consumption Choices&#039;&#039; [Online]. Available: https://socialsci.libretexts.org/Bookshelves/Economics/Microeconomics/Principles_of_Microeconomics_3e_%28OpenStax%29/06%3A_Consumer_Choices/6.02%3A_How_Changes_in_Income_and_Prices_Affect_Consumption_Choices&amp;lt;/ref&amp;gt; As an example&lt;/ins&gt;, &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;rising household energy prices may force consumers to either reduce other essential spending &lt;/ins&gt;or &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;live &lt;/ins&gt;at &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;uncomfortable temperatures.&amp;lt;ref&amp;gt;Statistics Canada (2023). (Accessed June 9, 2026). &#039;&lt;/ins&gt;&#039;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;Canadian Social Survey: Energy &lt;/ins&gt;use&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&#039;&#039; [Online]. Available: https://www150.statcan.gc.ca/n1/daily-quotidien/231030/dq231030b-eng.htm&amp;lt;/ref&amp;gt; The utility of a good/service may be indirectly affected by its cost, because &lt;/ins&gt;it &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;may impact the ability to buy other essentials&lt;/ins&gt;.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;−&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;==&lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;Also See&lt;/del&gt;==&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== &lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;Marginal Utility &lt;/ins&gt;==&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;This refers to the additional utility brought by the &#039;&#039;consumption of one additional unit&#039;&#039; of a good or service.&amp;lt;ref&amp;gt;A. Goolsbee, S. Levitt and C. Syverson. &#039;&#039;Microeconomics&#039;&#039;. New York: Worth Publishers, 2013,pp. 114.&amp;lt;/ref&amp;gt; This is particularly important when examining the behavior and preferences of a consumer. Generally, the more a good is consumed, the less utility it yields. This effect is known as &#039;&#039;&#039;diminishing marginal utility&#039;&#039;&#039;. &lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt; &lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;Figure 2 features a graph with two patterns. Total utility: shows how &#039;&#039;&#039;total satisfaction&#039;&#039;&#039; increases with additional units, but slows down and eventually reaches a maximum. Marginal utility: represents the &#039;&#039;&#039;extra satisfaction&#039;&#039;&#039; gained from each &#039;&#039;&#039;additional unit&#039;&#039;&#039;, which is a clear downward trend as each additional unit yields less satisfaction. [[File:UtilityQuantified.svg.png|thumb|600x600px|Figure 2. Comparing total utility and marginal utility.&amp;lt;ref&amp;gt;Wikimedia Commons (2008). (Accessed June 9, 2026). &#039;&#039;UtilityQuantified&#039;&#039; [Online]. Available: https://commons.wikimedia.org/wiki/File:UtilityQuantified.svg&amp;lt;/ref&amp;gt;|center]]An example of diminishing marginal utility would be, if a single person buys a car. Buying a car allows the individual to get around the city quickly and efficiently, saving them time. If that same person buys a second car of a similar model, it has less utility or usefulness to that person. The second car is less useful because they can only drive one car at a time, therefore the second car doesn&#039;t give them the same amount of utility as the initial car did.&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt; &lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;==For Further Reading==&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;*[[Demand]]&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;*[[Market]]&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;*[[Extreme weather events]]&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;*[[Air pollution]]&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;*[[Negative externality]]&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;*[[Pareto Principles]]&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;*[[Pareto Principles]]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;*Or explore a [[Special:Random|random page]]&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;br&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;==References==&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;==References==&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;{{reflist}}&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;{{reflist}}&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;[[Category: Uploaded]]&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>energy&gt;Jmdonev</name></author>
	</entry>
	<entry>
		<id>https://energyeducation.ca/wiki/index.php?title=Utility_(economic)&amp;diff=4308&amp;oldid=prev</id>
		<title>Jmdonev: 1 revision imported: From the summer</title>
		<link rel="alternate" type="text/html" href="https://energyeducation.ca/wiki/index.php?title=Utility_(economic)&amp;diff=4308&amp;oldid=prev"/>
		<updated>2016-09-17T22:29:22Z</updated>

		<summary type="html">&lt;p&gt;1 revision imported: From the summer&lt;/p&gt;
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				&lt;td colspan=&quot;1&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;← Older revision&lt;/td&gt;
				&lt;td colspan=&quot;1&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;Revision as of 22:29, 17 September 2016&lt;/td&gt;
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		<author><name>Jmdonev</name></author>
	</entry>
	<entry>
		<id>https://energyeducation.ca/wiki/index.php?title=Utility_(economic)&amp;diff=4307&amp;oldid=prev</id>
		<title>Jmdonev at 02:46, 13 June 2016</title>
		<link rel="alternate" type="text/html" href="https://energyeducation.ca/wiki/index.php?title=Utility_(economic)&amp;diff=4307&amp;oldid=prev"/>
		<updated>2016-06-13T02:46:12Z</updated>

		<summary type="html">&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;[[Category:Done 2016-04-30]] &lt;br /&gt;
&amp;lt;onlyinclude&amp;gt;&amp;#039;&amp;#039;&amp;#039;Utility&amp;#039;&amp;#039;&amp;#039; essentially refers to the welfare of an individual, it is a measure of the level &amp;quot;happiness&amp;quot; or &amp;quot;satisfaction&amp;quot; with a certain good or bundle of goods. The concept of utility is based on the assumption that a rational person will seek to maximize their utility or happiness.&amp;lt;/onlyinclude&amp;gt;&amp;lt;ref&amp;gt;J.Black, N. Hashimzade, and G. Myles. (2009) &amp;quot;Utility.&amp;quot; [Online], Available: http://www.oxfordreference.com/view/10.1093/acref/9780199237043.001.0001/acref-9780199237043-e-3278?rskey=VrzlGL&amp;amp;result=1, 2009 [May 22, 2016]&amp;lt;/ref&amp;gt; Utility measures how satisfied one is, it is comprised of an endless number of factors and some which cannot necessarily be quantified such as a level of enjoyment from an activity. Utility essentially measures ones preferences and how they satisfied they are with the current set of preferences or the current &amp;#039;&amp;#039;&amp;#039;bundle&amp;#039;&amp;#039;&amp;#039;. &lt;br /&gt;
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The concept of utility can be compared to how useful something is, a family of 6 might choose to purchase a minivan as opposed to a car as it is more &amp;quot;useful&amp;quot; to them because of the large space within the vehicle. When comparing one minivan to another there are more subtle reasons why the family might find one model more useful than the other, maybe it is heated seats or a certain type of stereo.&lt;br /&gt;
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The concept of utility is used to simplify the assumptions made about consumers, because everybody has different preferences it is impossible to measure how useful a good is to each individual. Determining how much utility a good or service yields to a person helps to determine how the [[demand]] is affected in a [[market]], essentially, why a person wants a good or service.&lt;br /&gt;
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===Marginal Utility===&lt;br /&gt;
This refers to the additional unit of utility brought by the consumption of an additional unit of a good or service.&amp;lt;ref&amp;gt;A. Goolsbee, S. Levitt and C. Syverson. &amp;#039;&amp;#039;Microeconomics&amp;#039;&amp;#039;. New York: Worth Publishers, 2013,pp. 114.&amp;lt;/ref&amp;gt; This is particularly important when examining the behavior and preferences of a consumer, for example, the more a good is consumed, the less utility it yields. This effect is known as &amp;#039;&amp;#039;&amp;#039;diminishing marginal utility&amp;#039;&amp;#039;&amp;#039;. &lt;br /&gt;
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For example, if a single person buys a car then they are able to get around the city quickly and efficiently, saving them time. If that same person buys a second car of a similar model, it has less utility or usefulness to that person because they can only drive one car at a time and can&amp;#039;t use it for a different purpose.&lt;br /&gt;
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==Also See==&lt;br /&gt;
*[[Pareto Principles]]&lt;br /&gt;
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==References==&lt;br /&gt;
{{reflist}}&lt;/div&gt;</summary>
		<author><name>Jmdonev</name></author>
	</entry>
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